DAPPA

Redesigning DAPPA: Enhancing the Future of Online Fashion Shopping

As a team, we helped DAPPA undergo a strategic pivot from a fashion recommendation tool to a virtual shopping assistant. The redesign focused on leveraging Instant Virtual Try-On (IVTON) technology to enhance the shopping experience by allowing users to visualise outfits and garments in real-time.

TIMELINE

3 Months

TEAM

2 Product Managers
5 UI/UX Designers

TOOLS

Figma

DISCIPLINES

UX/UI Design

🚨 PROBLEM

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Main Features

Instant Virtual Try-On

Snap a photo of your garment and instantly see how it fits with Virtual Try-On, bringing your outfit to life in real-time.

Your Own Wardrobe

Easily view, edit, and organize your Liked and Saved Outfits, so you can refine your style and keep your wardrobe up to date.

Build Your Own Outfits

Mix and match multiple garments with Outfit Builder, allowing you to try on complete looks instantly and perfect your style in one seamless experience.

Add Outfits to Lookbooks

Save and organize your favorite outfits in Lookbooks, making it easy to plan, mix, and match looks for any occasion.

🚨 PROBLEM

💡 SOLUTION

A user-driven shopping assistant that allows users to digitally visualise garments on themselves in real time, seamlessly integrating into the shopping experience and enabling them to explore their style without physically trying on clothes.