Inkspiration
Empowering creators to rediscover the joy of creation, unburdened by profit or prestige.
BACKGROUND
Inkspiration is a pen created for demotivated artists to re-learn the practice of doing art - not as a pursuit of perfection, but as something that is intrinsically fulfilling and fun. By introducing Inkspiration, we seek to revolutionise the creative learning experience but also redefine the essence of what being an ‘artist’ means.
TIMELINE
Feb - Jun 2024
TEAM
Content
TOOLS
Content
DISCIPLINES
Product Design
💡 SOLUTION
DISCOVERY
Surveying 22 Design Students
Conducting Online Ethnography
Conducting 1 Focus Group
1
Throughout evolving trends and advancements, creators must wield new technology as a pioneering tool to transcend redundancy and to affirm their enduring relevance
2
Creators must diversify monetisation avenues and target niche markets for the sustained success of their craft, fostering long-term viability and personal fulfilment
3
Creators must adopt imperfect improvisation as a foundational tool to build resilience, authenticity, and to catalyse growth beyond socially-projected standards of perfectionism
4
Creators need a community-driven platform that cultivates authentic connections and meaningful engagement, providing the spark needed to reignite passion in their creative pursuits
DEFINE
Our user research revealed a hard truth: That many creators are in the throes of a struggle; the digital age has pushed artists to greater levels of perfectionism - and our personas, and user journey map explore this in more depth
✨ REVISED PROBLEM STATEMENT
In an era saturated with escalating standards which promote perfectionism, creators often lose sight of the pure joy in their craft. This emphasises the pressing need for creators to embrace imperfect improvisation and transcend the constraints of the digital era, where artistic expression is too often reduced to quantifiable metrics
DEVELOP
STORYBOARDING
Through storyboarding we were able to visually narrate the user journey, as a flow of a story or process; and during this rapid session, we individually created 3 storyboards, for a combination of six storyboards during the session.
We narrowed down our ideas to the best 3, and using Harris Profiles, we ultimately decided to prioritise the Creative Pen solution, as it ranked most highly on enabling the “Rediscovery of Artistic Joy”
DELIVER
Below is an iterative timeline of our process. At each stage, we conducted user testing to inform our design decisions and performed precedence analysis to justify any additional changes that were not derived from user feedback:
ITERATIVE TIMELINE
USABILITY TESTING FEEDBACK
A key component of our design process was usability testing. We recruited participants to complete tasks on the prototype, gathering qualitative data to inform design improvements.
With all the feedback considered at each stage, we aimed to focus on improvements that were feasible, and would best enhance the user experience.
| STAGE 1 FEEDBACK: LOW-FIDELITY STORYBOARDS
| STAGE 2: 1ST MID-FIDELITY PROTOTYPE
| STAGE 3: 2ND MID-FIDELITY PROTOTYPE
SUS SURVEYS
At this stage, we asked users to complete a SUS survey to gather insights on how well it was performing at the current iteration:
This SUS score indicates that we were moving in the right direction, but there still needed to be more work done as shown in our heuristics evaluation, along with the criticism received during the interviews that called for increased guidance at the beginning and more user control throughout the process.
HEURISTICS FEEDBACK
Heuristics Evaluations was conducted on the pen interface, and the feedback we received revealed more areas that needed improvement:
So I redesigned the interface to incorporate these criticms into the final hi-fidelity prototype…
