Kimia
Document Studio & Technical Sales Assistant
TIMELINE
Apr – May 2026
ROLE
Animation Scriptwriter & Strategist
TOOLS
Jitter
DISCIPLINES
Creative Direction
Storytelling
OVERVIEW
Kimia is a chemical intelligence platform used by global enterprises including Bostik, Stahl, and tesa. It connects fragmented product and regulatory knowledge so commercial teams can make faster, more confident decisions.
I was brought in to write the animation scripts for two of Kimia's core product features — Document Studio and Technical Sales Assistant — translating complex product functionality into clear, scene-by-scene narratives designed to guide a motion designer through a ~45–50 second product animation.
THE BRIEF
Kimia needed product animations that could communicate the value of two distinct tools to different audiences - one speaking to sales reps who needed faster answers, the other to business leaders who wanted to understand what their teams were actually asking the market. The scripts had to balance technical accuracy with emotional clarity.
Animations
Product Knowledge Hub
Starting with the pain Before writing a single scene, I mapped the emotional journey a viewer needed to take. For Document Studio, that started with a problem every product manager recognises: 10,000+ products, documents scattered across Word, Google Docs, and shared drives, with no consistent format and no single source of truth.
Process Photo
Iteration 1
Iteration 2
Technical Sales Assistant
The challenge here was showing that this wasn't a search engine. The hero moment in Scene 3 is a multi-turn conversation, the assistant asks two clarifying questions (resin type, then defoamer brand) before delivering a precise recommendation with five product alternatives from four manufacturers, with ERP inventory checked in real time. I wrote the conversation verbatim, including the thinking state steps, so the designer knew exactly what was happening on screen and in what order.
