Nuwave

Storyboarding & Motion Design

TIMELINE

Jul 2026

ROLE

Storyboarder

TOOLS

  • Figma

DISCIPLINES

  • Animation

  • Creative Direction

  • Storytelling

OVERVIEW

Nuwave is a fitness supplement brand launching a new pre-workout energy formula in Fruit Punch and Blue Raspberry flavours.

THE BRIEF

Nuwave needed a short, product-first ad for Nuwave's Instagram Reels — something built to stop the scroll and sell the Blue Raspberry pre-workout on sight. No lifestyle filler or long-form storytelling: the packaging, the flavour, and the energy formula itself had to carry the whole thing in just a few fast seconds.

Process Screenshots

I imported the 3d model of the prodct from Blender, the six product renders below show the tub from multiple angles, this is the raw 3D asset getting brought into Figma so it can be repositioned per-frame for the storyboard.

This is the style/mood exploration, testing typefaces (Monoton, Barlow, Epoch, Helvetica) alongside a color chip and two tub renders, to decide what visual language the animation should speak before committing to layouts.

Next, is a grid testing different background and typography treatments for the actual storyboard frames. You can see variations like a halftone dot pattern, solid color blocks, the "03 → 02 → 01" countdown numerals in different weights/placements, and a few "Raspberry" wordmark lockups, all being tried side-by-side before landing on the final look.